Category: Articles

September 27, 2022 Articles

5 ways to save money on your next Muncie vacation

Muncie is a great place to visit, but it can be a bit pricey. Here are 5 ways to save money on your next trip:

  1. Stay in a hostel. Hostels are a great way to save money on accommodation. They are usually cheaper than hotels, and you can meet other travelers from all over the world.
  2. Eat street food. Street food is often cheaper than restaurant food, and it’s a great way to try new things.
  3. Use public transport. Muncie has an excellent public transport system, so make use of it to save money on taxis or car rental.
  4. Visit free attractions. There are plenty of free things to do in Muncie, such as visiting the parks or museums.
  5. Shop at the markets. Muncie’s markets are a great place to find souvenirs and gifts, and they’re usually cheaper than the shops.

Muncie, Indiana is a great place to visit. There are a ton of things to do, and the city is full of history. However, like any vacation, it can be expensive. Here are five ways to save money on your next Muncie vacation.

  1. Stay in a hotel that includes breakfast.

There are a few hotels in Muncie that offer a complimentary breakfast. This can save you a lot of money, especially if you have a family.

  1. Visit during the off-season.

Muncie is a great place to visit year-round, but the rates are cheaper during the off-season. If you can, plan your trip for the spring or fall.

  1. Do your...

September 14, 2022 Articles

Home Depot, Mastercard, Others Engage Customers for Advertising Creative

This article highlighting several companies what are engaging customers to create, vote or modify their ads.

Companies such as General Motors Corp., Sony Electronics Inc. and MasterCard Inc. are allowing consumers to choose which commercials will air on television, and in some cases even letting ordinary people create the ads themselves.

Last month Home Depot encouraged consumers to go to its Web site and vote for one of three 30-second TV commercials. The home improvement store chain said almost 450,000 votes were cast.

Meanwhile, Sony, Toyota, and L'Oreal Paris are allowing people to submit online spots (which they will pay for). Current TV, a youth-focused network, said having viewers produce ads for Sony and other sponsors is just a natural extension, because the audience already produces enough on-air content to fill 30% of its on-air broadcasts. The network said viewers will receive $1,000 for every ad that airs on Current TV and $5,000 to $50,000 if an advertiser chooses the spots for wider distribution.

Some might suggest this is Companies or Advertisers are asking us to do this out of laziness. That's one perspective. The way to respond to this is not to respond to their campaign. But, there are a slice of people out there who would enjoy engaging with these brands. I don't think this strategy is born out of laziness. In fact, it is probably more work for the company and agency to create a campaign to solicit and sort through campaigns.

Rather, I think this is a step towards an admission that marketing-generated-content is less effective than consumer-generated-content. Agencies create polished advertising. Even...